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Buying
Advice
What
You Need to Know When Shopping for Jewelry |
BUYING: Diamonds | Gold
| Platinum | Cultured
Pearls | Fine Quality Watch
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Buying Platinum Jewelry
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What
Is Platinum?
Beneath its subtle beauty and understated elegance lie the properties
which make platinum truly unique.
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Platinum
Is Strong
It is the heaviest of the precious metals, weighing almost twice
as much as karat gold. Its strength ideally secures diamonds and
other precious gems. Even after many years, platinum will not
wear away or wear down.
Platinum
Is Pure
In America, platinum jewelry contains either 90% or 95% pure platinum.
By comparison, 18K gold is 75% pure and 14 karat is 57% pure gold.
Only platinum will never tarnish or lose its rich white luster.
Because platinum is so pure, it is hypoallergenic. |
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Platinum
Is Rare
Ten tons of ore must be mined to produce a single ounce of platinum.
It takes five months to process platinum ore into pure platinum.
Only after this time can skilled hands work their creativity and
craftsmanship, transforming platinum into pieces of wearable art.
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How
To Buy And Care For Platinum Jewelry
Platinum jewelry made in America contains either 90% or 95% pure
platinum. Platinum jewelry marked "IRIDPLAT" contains
90% platinum and 10% iridium. When marked "PLAT" an
item is at least 95% platinum, with 5% ruthenium.
Whether you are choosing
a ring, pin, bracelet, necklace or bridal jewelry, you will find
new and sophisticated platinum designs.
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Platinum jewelry should
be cleaned the same way you clean other fine jewelry. Use a pre-packaged
jewelry cleaner or have it professionally cleaned by your jeweler.
As with all precious jewelry, store with care, not allowing pieces
to touch or scratch each other.
An experienced jeweler
can assist you in selecting platinum jewelry that will bring pleasure
to you and the recipient for years to come.
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